Mark Dawson Shares His Secret Facebook Ads Strategy

Mark Dawson Shares His Secret Facebook Ads Strategy Facebook Ads for Authors (with Mark Dawson) Last updated: 04/11/2018Most authors in the self-publishing game will know Mark Dawson’s name. As the author of the highly successful John Milton thrillers, Mark has become one of the most successful indie novelists working today - in large part thanks to his keen understanding of book marketing and Facebook Advertising in particular.Based on an interview with Reedsy (that you can watch below), this post will show you how Mark has used Facebook ads as a tool to build his career as a novelist (as well as his mailing list) - and how you can do the same. What is Facebook Advertising?Facebook Advertising is the core business of the world’s most popular social network. Mark Zuckerberg doesn’t make any money when you post pictures of your cat. He does, however, make a fortune allowing advertisers to target audiences in a very focused way, thanks to the enormous amount of data they have on their users.How can authors best use Facebook Ads?At the most basic level, authors can use Facebook ads to find readers who have an interest in books similar to theirs. Finding and leveraging comparable authors has long been at the center of Mark’s strategy.â€Å"My books are often compared in their genre to Lee Child, so one of the things that I do on Facebook is to serve ads just to people who know or like Lee Child - fans of his fan page, fans of the Jack Reacher fan page, and so on.â€Å"You want to find a similar author in your genre like that who you can use to make sure that your ads are shown to people who are likely to like your books.†One of the benefits of using Facebook ads is the ability to test audience sets. For as little as $5 a day, you can deliver your ads to different ‘sets’ of audiences so you can see whether your ad appeals more to readers of Robin Hobb or Terry Brooks; to followers of Tony Robbins, or Gary Vaynerchuk. â€Å"I can typically make most days a 100% return on investment (ROI). I’m spending around $300-$350 in Facebook ads every day, and I make around $600-$700 a day from it.†Naturally, your ability to continually reach new readers this way is limited by the size of the audience your targeting.â€Å"There are some authors in other genres - romance is particularly good for this, as it is for just about everything else - who are also encountering huge success with this. There’s one author in particular who was selling $200 worth of her box set every month, and last month sold $1500. Obviously, you’ve got to invest in the ads, but she is making a 500% ROI: pay $1 get $5.†But beyond creating a simple ad that urges readers to buy your product, Mark uses a couple of ‘intermediate’ techniques for boosting direct sales with Facebook ads:1. Generate a ‘lookalike’ audienceâ€Å"For those who don’t know what one is, you can im port your mailing list into Facebook and then tell them: ‘please, generate a lookalike audience based on this mailing list.’ Facebook will then try to assess what the people have in common in your mailing list, and algorithmically search for people matching the same interests, demographics, etc.â€Å"The results of these ‘lookalike’ campaigns are sometimes better than the ones based on audiences with a shared interest. My best sales ad for one of the boxed sets I have on sale is a 2.2M list of people based in the United States defined as a ‘lookalike’ of my mailing list. I optimize the ads for clicks and typically generate a 50-100% ROI every day.†2. Advertise to people on your mailing listOne thing that Facebook allows you to do is to import the email addresses from your mailing list and match these email addresses with Facebook accounts (provided that these people have one). You can then serve ads to these people as well.â€Å"Some pe ople might ask why I’m saying the same thing twice. ‘You’re already sending them an email asking them to buy the book.’â€Å"Well, not all emails are opened (50% is already a very high open rate), and it’s a standard advertising theory that it takes more than one touch for someone to make a buying decision. So that kind of joined-up campaign is going to be more effective than just an email blast or just a Facebook campaign.Some marketers reckon that ‘effective frequency’ - or number of times a customer has to see an advertising message for it to take hold - can be as high as 10 (or more). So instead of emailing subscribers ten times and getting dumped in the spam folder, you can ensure that your book rises to the top of their mind.†These are some of the techniques Mark has used to become a publishing titan - but their execution requires a bit of finesse and self-education. You can join the waiting list for Mark Dawson’s Advertising for Authors, a paid course that is the best on offer, in our opinion. Or as an alternative, check out Reedsy Learning’s Facebook Ads for Authors course - which is free. (Disclosure: if you end up registering for any of Mark's courses, Reedsy may receive a small affiliate payment.)If you have any questions or thoughts on using Facebook ads to market your book, drop us a message in the comments below.

Inventor Henry Blair and His Patents

Inventor Henry Blair and His Patents Henry Blair was the only inventor to be identified in the Patent Office records as a colored man. Blair was born in Montgomery County, Maryland around 1807. He received a patent on October 14, 1834, for a seed planter and a patent in 1836 for a cotton planter. Henry Blair was the second black inventor to receive a patent the first was Thomas Jennings who received a patent in 1821 for a dry cleaning process. Henry Blair signed his patents with an x because he could not write. Henry Blair died in 1860. The Research of Henry Baker What we know about early black inventors comes mostly from the work of Henry Baker. He was an assistant patent examiner at the U.S. Patent Office who was dedicated to uncovering and publicizing the contributions of Black inventors. Around 1900, the Patent Office conducted a survey to gather information about black inventors and their inventions. Letters were sent to patent attorneys, company presidents, newspaper editors, and prominent African Americans. Henry Baker recorded the replies and followed-up on leads. Baker’s research also provided the information used to select Black inventions exhibited at the Cotton Centennial in New Orleans, the World’s Fair in Chicago, and the Southern Exposition in Atlanta. By the time of his death, Henry Baker had compiled four massive volumes.

Research Article Summary (Organizational Behaviour) Essay

Research Article Summary (Organizational Behaviour) - Essay Example Avolio and Howell in their article suggest that transformational leadership has three measures that define the performance of managers and these measures are linked with local of control and innovation. The article also discusses how transactional leadership is connected to manager performance but is negatively linked unlike transformational leadership. Dubinsky and Yammarino suggest in their article that that transformational leadership can be studied at the level of individuals, dyads and groups to understand how their performance is impacted by this leadership method. Dubinsky and Yammarino further define four hypotheses for their levels of analysis or evaluation on how transformational leadership is based on and is affected by individual differences, differences in dyads within groups, differences between dyads and between each of them, cross level: â€Å"Hypothesis 1: Relationships derived from transformational leadership theory (five previously stated expectations) will hold at the individual level of analysis; that is, they are based on individual differences† â€Å"Hypothesis 2: Relationships derived from transformational leadership theory will hold at the dyads-within-groups level of analysis; that is, they are based on differences among dyads within groups.† â€Å"Hypothesis 4: Relationships derived from transformational leadership theory will be cross-level in nature, holding at three levels of analysis; that is, they are based on individual differences, between-dyads differences, and differences among dyads within groups.† To understand how business performance can be impacted through transformational leadership and whether performance is a direct result of transformational leadership, the following hypotheses have been designed by Avolio and Howell: Hypotheses 3a, 3b, and 3c: Charismatic leadership, leadership based on intellectual stimulation, and leadership based on individualized

Pros and cons of technology Essay Example | Topics and Well Written Essays - 250 words

Pros and cons of technology - Essay Example asks performed, helps in complex calculations, does work incredibly faster than a human can, does work with great â€Å"accuracy†, facilitates â€Å"storage† of different kinds of files and information on the computer etc (Vogt, 2014, pp. 1). Other advantages include its usability, that is, it is now used in modern businesses for e-commerce, it is used in classrooms as a tutor, it provides an immense amount of information with the help of internet, it facilitates communication without having to meet the other party face to face etc. The cons of computer technology basically stem from the fact that it is not independent on its own, it does need some human interaction and intervention. The â€Å"high cost† of purchasing the computer technology, that is, various items that come with it such as modems and internet connection, may also be seen as a con (Vogt, 2014, pp. 1). Computers may breakdown, and this will affect the smooth functioning of business enterprises or educational institutions alike. Furthermore, the growing addiction of humans, especially children to computer technology is a concerning factor. It also puts several people out of jobs, for instance, the closing of book stores, since most books are bought and even read on computer technology such as with Kindle. Vogt, C. (2014). Advantages & Disadvantages of Using Computer Technology in Decision Making. Small Business - Chron.com. Retrieved 17 September 2014, from

Compare and Contrast 1984-Brave New World Essay Example for Free

Compare and Contrast 1984-Brave New World Essay â€Å" Do you see, then, what kind of world we are creating? † (Orwell, 1950 p. 267)George Orwell, author of 1984 released in 1950, present the idea of a society that proves to be a dystopia as it is completely based on fear and rarely does one see happiness while in the other hand, Aldous Huxley’s Brave New World presents the idea of a functional utopia were feelings are destroyed and no one is unhappy because they don’t know happiness but all this could change by the hands of one outcast. These two societies ruled in different ways-one through fear and the other through psychological and physical manipulation- present successful ways to maintain order and power, although they differ greatly and outcasts have different aims and uses. In a society where fear is predominant, physical and mental capacities reach a stagnant state as the will to survive and loyalty become predominant. In a different society where men are created to the liking of their rulers and are controlled with drugs instead of fear, the meaning of a utopia can disappear but yet subjects will think everything is perfect. Finally a sense of false equality, manipulation, and fear allow total and utter control. In societies like the ones depicted in these two books, nothing is perfect and nothing is true. Members of these communities cannot know what is true because this will make them become dangerous to their leaders. The use of fear in 1984 and the idea of Big Brother facilite control as the idea of constant surveillance and Thought Police puts everything a member of this society does to the test and when they make a false move, they know they are done for. The scene where Winston talks about two plus two not being for or if Gravity is a force that works really depicts the kind of fear installed by the party. â€Å"The heresy of heresies was common sense. And what was terrifying was not only that they would kill you for thinking otherwise, but that they might be right. For, after all, how do we know that two and two make four? Or that the force of gravity works? † (Orwell, 1950 p. 80). As explained by the quote, doubting whatever the party said could end up in negative ramifications. It is incredible how people can adjust to these changes. Things that seem so simple be questioned and believed, which is even worse. The mutability of the party’s adherents is astonishing as they change whenever the part needs them to follow the most ridiculous ideas as if they were normal and all of this is achieved through fear. Winston also mentions the fact that your mind can fail you. â€Å"The most deadly danger of all was talking in your sleep. There was no way of guarding against that, so far as he could see. † (Orwell, 1950 p. 64). Even thinking erroneously about the parties flaws and going against their ideas can be lethal as sleep talking cannot be controlled and can always be heard. The third example of fear and its installment in Winston’s mind is when he receives the letter from Julia. â€Å"One, much the more likely, was that the girl was an agent of the Thought Police (†¦) the thing that was written on the paper might be a threat, a summon, an order to commit suicide, a trap of some description. (Orwell, 1950 p. 106). This displays how fear can make something normal seem completely hazardous and how reliance on others can be purged as you do not know what to expect from anyone. Even though people may be unhappy, this demonstrates to be successful as no one goes against the status quo. In contrast to 1984, Brave New World doesn’t need fear since if they want change, they create new beings to change or just bring out soma but still, control is maintained. Physical and psychological manipulation gives a sense of order even though it is non-existent, and drug use maintains a false control that seems alright to everyone inside that sphere however, when someone notices this false control, he will become a problem. In Huxley’s Brave New World, which is supposed to be a Utopia, equality is not present and this is what a utopia is supposed to be about. Within the social classes, the top ones still think of the lower ones as useless and basically inferior. Lenina demonstrates this through the following quote. â€Å"What a hideous colour khaki is,† remarked Lenina, voicing the hypnopaedic prejudices of her caste. † (Huxley, 1946, p. 42). This quote demonstrates that even messages coming from the government promote separatist ideas and at the same time they promote equality. Drug use and psychological manipulation allows this to maintain epsilons happy with how they are, also maintaining absolute control over society. Hypnopaedia as seen before, doesn’t always promote the values of a Utopia as it should. Another hypnopaedic message demonstrating this is â€Å"Every one works for everyone else. We can’t do without any one. Even Epsilons are useful. We couldn’t do without Epsilons. Every one works for everyone else. We can’t do without anyone. † (Huxley, 1946, p. 50). The use of Soma is a very important factor as it is a way of escaping the reality of a supposed utopia that in reality is everything but a utopia. â€Å"Why you don’t take soma when you have these dreadful ideas of yours. You’d forget all about them. And instead of feeling miserable, you’d be jolly. So jolly,† she repeated and smiled (†¦)† (Huxley, 1946, p. 62). It is very important to realize how this method of control still proves to be successful and allows organization for the government to preserve. Whether it’s installing fear, secret organizations, and complete surveillance or actually creating subjects, it is evident that both methods are thriving as they sustain order and undemanding management of society. Winston, who was the soul and heart of change in 1984 , ended up failing and the idea, person, or whatever Big Brother is, who he hated the most actually ended up taking over him and it is mentioned in the novel. He won the victory over himself. He loved Big Brother. † (Orwell, 1950 p. 268) The only man who was capable of causing change and denouncing the artificiality his government was based on. Fear has now proved to be a functioning method of control. In comparison to Brave New World, the outsider and only man capable of making others realize the lie they lived in ended up killing himself. â€Å"Slowly, very slowly, like two unhurried compass needles, the feet turned towards the right; north, north-east, east, south-east, south, south-south- west; then paused, and, after a few seconds, turned as unhurriedly back towards the left. South-south-west, south, south-east, east.. † (Huxley, 1946 p. 176) This also verifies the effectiveness of this method and according to this, both men failed to change the status quo. By the end of both novels, no change was made and both fear and manipulation proved to be effective ways of maintaining control. As the predominance of both fear and manipulation grow, methods of changing society and its governance method become scarce and even those who go to extremes find themselves with unfeasible situations where physical and mental capacity will be pushed to new limits but yet, not enough to revolutionize their societies. This is mainly due to most of those who have been subjected and accepted the reality in which they live in, which is what both Winston and John go through but their ways to accept it, were vastly different. Even though there are some with strong minds and others who have not been toyed with, it will never be enough to fight fear nor manipulation of the human being.

McCarthyism versus The Crucible by Arthur Miller Essay -- Compare Cont

"Reasonable doubt" was all that was necessary to accuse and sometimes convict someone of un-American activities in the late 1940's, early 1950's. This period of time was known for McCarthyism--a time of extreme anticommunism, lead by Senator Joseph McCarthy (McCarthyism). The United States pledged to contain the spread of communism globally, as well as locally, and did what it could to keep this promise. Americans began to fear that communism was leaking into the media, government, arts, schools, and other areas. This was called the "Red Scare" (Brinkley). One writer that used this era as a basis for his play, The Crucible, was Arthur Miller. He was able to capture the panic and mere insanity of many Americans in an allegorical way. The "crusade against subversion" played a significant role in the following: the actions and tactics of McCarthy, the reasons why Miller and other artists were targets of McCarthyism, and the relationship of his play The Crucible to the events of the late 1940's to the early 1950's (Brinkley). Senator Joseph McCarthy used many tactics to persuade Americans to oppose communism and indict those who supported it. Communism had tangible shape, and Americans were worried that people in the U.S. would start leaning to the far left like several other countries such as the USSR and China (Schrecker). In order to prevent this, the Congressional House Un-American Activities Committee (HUAC) was founded. The Committee's purpose was to investigate those organizations and individuals it deemed "un-American." They first went to Hollywood because the movie industry was considered "corrupted". Ten individuals, called the Hollywood Ten, were asked to testify against other Hollywood residents who were questionable com... ...C_Rise_AntiCommun.html>. "McCarthyism". 22 Nov 2006. Wikipedia The Free Encyclopedia. 23 Nov 2006. . "Miller and McCarthyism". Anglia Campus. 10 Nov 2006. . Miller, Arthur. The Crucible. Elements of Literature: Fifth Course. Eds. Kylene Beers and Lee Odell. Orlando: Holt, Rinehart and Winston, 2007. Miller, Arthur. "Why I Wrote The Crucible." Elements of Literature: Fifth Course. Eds. Kylene Beers and Lee Odell. Orlando: Holt, Rinehart and Winston, 2007. "Salem witch trials". 19 Nov 2006. Wikipedia The Free Encyclopedia. 20 Nov 2006. . Schrecker, Ellen. "Blacklists and Other Economic Sanctions". 02 Aug 2004. 20 Nov 2006. . McCarthyism versus The Crucible by Arthur Miller Essay -- Compare Cont "Reasonable doubt" was all that was necessary to accuse and sometimes convict someone of un-American activities in the late 1940's, early 1950's. This period of time was known for McCarthyism--a time of extreme anticommunism, lead by Senator Joseph McCarthy (McCarthyism). The United States pledged to contain the spread of communism globally, as well as locally, and did what it could to keep this promise. Americans began to fear that communism was leaking into the media, government, arts, schools, and other areas. This was called the "Red Scare" (Brinkley). One writer that used this era as a basis for his play, The Crucible, was Arthur Miller. He was able to capture the panic and mere insanity of many Americans in an allegorical way. The "crusade against subversion" played a significant role in the following: the actions and tactics of McCarthy, the reasons why Miller and other artists were targets of McCarthyism, and the relationship of his play The Crucible to the events of the late 1940's to the early 1950's (Brinkley). Senator Joseph McCarthy used many tactics to persuade Americans to oppose communism and indict those who supported it. Communism had tangible shape, and Americans were worried that people in the U.S. would start leaning to the far left like several other countries such as the USSR and China (Schrecker). In order to prevent this, the Congressional House Un-American Activities Committee (HUAC) was founded. The Committee's purpose was to investigate those organizations and individuals it deemed "un-American." They first went to Hollywood because the movie industry was considered "corrupted". Ten individuals, called the Hollywood Ten, were asked to testify against other Hollywood residents who were questionable com... ...C_Rise_AntiCommun.html>. "McCarthyism". 22 Nov 2006. Wikipedia The Free Encyclopedia. 23 Nov 2006. . "Miller and McCarthyism". Anglia Campus. 10 Nov 2006. . Miller, Arthur. The Crucible. Elements of Literature: Fifth Course. Eds. Kylene Beers and Lee Odell. Orlando: Holt, Rinehart and Winston, 2007. Miller, Arthur. "Why I Wrote The Crucible." Elements of Literature: Fifth Course. Eds. Kylene Beers and Lee Odell. Orlando: Holt, Rinehart and Winston, 2007. "Salem witch trials". 19 Nov 2006. Wikipedia The Free Encyclopedia. 20 Nov 2006. . Schrecker, Ellen. "Blacklists and Other Economic Sanctions". 02 Aug 2004. 20 Nov 2006. .

Planning a catch-up party Essay

I have not seen my friends for a long time. Only the way we can find out what we are doing is phone call, face book message etc. Last night when we were on chat on face book we decide to have a small catch up party. All though we plan for it , we were not sure whether all our friend will be available for the party. Then we decided to send message to our friend about the party. We send message for more than 20 of our friends but only 10 can make it. The main challenging thing was venue. Where we can have a party. We plan to make it at public park then we have to cancel it because of weather and public access. Finally we decided to make it at my place because we have a big backyard. Before that I said that I have to conform to my house owner and other roommate and make sure that my neighbour are not disturb as there will be lots of sound. Then we start to calculate the budget and ask each other how much each can invest. In the beginning we decided to buy all the things that are required for the party then we find that there will be difficulties for just two of us to arrange a party which will cost a lot for us. Then we start to calculate the budget and ask each other how much each can invest. We also decided that me and my friend will buy the all the glossaries and share the bill. It’s little bit difficult. At the end we come to conclusion that everyone will invest equal amount. So finally it will be $60 per head. So our budget will be $900.Everyone agree to transfer $60 into my account by this week. Second week * give ring and ask for permission with roommate and owner * send text to all the friends about the party * send text of bank account to every one