Mark Dawson Shares His Secret Facebook Ads Strategy

Mark Dawson Shares His Secret Facebook Ads Strategy Facebook Ads for Authors (with Mark Dawson) Last updated: 04/11/2018Most authors in the self-publishing game will know Mark Dawson’s name. As the author of the highly successful John Milton thrillers, Mark has become one of the most successful indie novelists working today - in large part thanks to his keen understanding of book marketing and Facebook Advertising in particular.Based on an interview with Reedsy (that you can watch below), this post will show you how Mark has used Facebook ads as a tool to build his career as a novelist (as well as his mailing list) - and how you can do the same. What is Facebook Advertising?Facebook Advertising is the core business of the world’s most popular social network. Mark Zuckerberg doesn’t make any money when you post pictures of your cat. He does, however, make a fortune allowing advertisers to target audiences in a very focused way, thanks to the enormous amount of data they have on their users.How can authors best use Facebook Ads?At the most basic level, authors can use Facebook ads to find readers who have an interest in books similar to theirs. Finding and leveraging comparable authors has long been at the center of Mark’s strategy.â€Å"My books are often compared in their genre to Lee Child, so one of the things that I do on Facebook is to serve ads just to people who know or like Lee Child - fans of his fan page, fans of the Jack Reacher fan page, and so on.â€Å"You want to find a similar author in your genre like that who you can use to make sure that your ads are shown to people who are likely to like your books.†One of the benefits of using Facebook ads is the ability to test audience sets. For as little as $5 a day, you can deliver your ads to different ‘sets’ of audiences so you can see whether your ad appeals more to readers of Robin Hobb or Terry Brooks; to followers of Tony Robbins, or Gary Vaynerchuk. â€Å"I can typically make most days a 100% return on investment (ROI). I’m spending around $300-$350 in Facebook ads every day, and I make around $600-$700 a day from it.†Naturally, your ability to continually reach new readers this way is limited by the size of the audience your targeting.â€Å"There are some authors in other genres - romance is particularly good for this, as it is for just about everything else - who are also encountering huge success with this. There’s one author in particular who was selling $200 worth of her box set every month, and last month sold $1500. Obviously, you’ve got to invest in the ads, but she is making a 500% ROI: pay $1 get $5.†But beyond creating a simple ad that urges readers to buy your product, Mark uses a couple of ‘intermediate’ techniques for boosting direct sales with Facebook ads:1. Generate a ‘lookalike’ audienceâ€Å"For those who don’t know what one is, you can im port your mailing list into Facebook and then tell them: ‘please, generate a lookalike audience based on this mailing list.’ Facebook will then try to assess what the people have in common in your mailing list, and algorithmically search for people matching the same interests, demographics, etc.â€Å"The results of these ‘lookalike’ campaigns are sometimes better than the ones based on audiences with a shared interest. My best sales ad for one of the boxed sets I have on sale is a 2.2M list of people based in the United States defined as a ‘lookalike’ of my mailing list. I optimize the ads for clicks and typically generate a 50-100% ROI every day.†2. Advertise to people on your mailing listOne thing that Facebook allows you to do is to import the email addresses from your mailing list and match these email addresses with Facebook accounts (provided that these people have one). You can then serve ads to these people as well.â€Å"Some pe ople might ask why I’m saying the same thing twice. ‘You’re already sending them an email asking them to buy the book.’â€Å"Well, not all emails are opened (50% is already a very high open rate), and it’s a standard advertising theory that it takes more than one touch for someone to make a buying decision. So that kind of joined-up campaign is going to be more effective than just an email blast or just a Facebook campaign.Some marketers reckon that ‘effective frequency’ - or number of times a customer has to see an advertising message for it to take hold - can be as high as 10 (or more). So instead of emailing subscribers ten times and getting dumped in the spam folder, you can ensure that your book rises to the top of their mind.†These are some of the techniques Mark has used to become a publishing titan - but their execution requires a bit of finesse and self-education. You can join the waiting list for Mark Dawson’s Advertising for Authors, a paid course that is the best on offer, in our opinion. Or as an alternative, check out Reedsy Learning’s Facebook Ads for Authors course - which is free. (Disclosure: if you end up registering for any of Mark's courses, Reedsy may receive a small affiliate payment.)If you have any questions or thoughts on using Facebook ads to market your book, drop us a message in the comments below.

Inventor Henry Blair and His Patents

Inventor Henry Blair and His Patents Henry Blair was the only inventor to be identified in the Patent Office records as a colored man. Blair was born in Montgomery County, Maryland around 1807. He received a patent on October 14, 1834, for a seed planter and a patent in 1836 for a cotton planter. Henry Blair was the second black inventor to receive a patent the first was Thomas Jennings who received a patent in 1821 for a dry cleaning process. Henry Blair signed his patents with an x because he could not write. Henry Blair died in 1860. The Research of Henry Baker What we know about early black inventors comes mostly from the work of Henry Baker. He was an assistant patent examiner at the U.S. Patent Office who was dedicated to uncovering and publicizing the contributions of Black inventors. Around 1900, the Patent Office conducted a survey to gather information about black inventors and their inventions. Letters were sent to patent attorneys, company presidents, newspaper editors, and prominent African Americans. Henry Baker recorded the replies and followed-up on leads. Baker’s research also provided the information used to select Black inventions exhibited at the Cotton Centennial in New Orleans, the World’s Fair in Chicago, and the Southern Exposition in Atlanta. By the time of his death, Henry Baker had compiled four massive volumes.

Research Article Summary (Organizational Behaviour) Essay

Research Article Summary (Organizational Behaviour) - Essay Example Avolio and Howell in their article suggest that transformational leadership has three measures that define the performance of managers and these measures are linked with local of control and innovation. The article also discusses how transactional leadership is connected to manager performance but is negatively linked unlike transformational leadership. Dubinsky and Yammarino suggest in their article that that transformational leadership can be studied at the level of individuals, dyads and groups to understand how their performance is impacted by this leadership method. Dubinsky and Yammarino further define four hypotheses for their levels of analysis or evaluation on how transformational leadership is based on and is affected by individual differences, differences in dyads within groups, differences between dyads and between each of them, cross level: â€Å"Hypothesis 1: Relationships derived from transformational leadership theory (five previously stated expectations) will hold at the individual level of analysis; that is, they are based on individual differences† â€Å"Hypothesis 2: Relationships derived from transformational leadership theory will hold at the dyads-within-groups level of analysis; that is, they are based on differences among dyads within groups.† â€Å"Hypothesis 4: Relationships derived from transformational leadership theory will be cross-level in nature, holding at three levels of analysis; that is, they are based on individual differences, between-dyads differences, and differences among dyads within groups.† To understand how business performance can be impacted through transformational leadership and whether performance is a direct result of transformational leadership, the following hypotheses have been designed by Avolio and Howell: Hypotheses 3a, 3b, and 3c: Charismatic leadership, leadership based on intellectual stimulation, and leadership based on individualized

Pros and cons of technology Essay Example | Topics and Well Written Essays - 250 words

Pros and cons of technology - Essay Example asks performed, helps in complex calculations, does work incredibly faster than a human can, does work with great â€Å"accuracy†, facilitates â€Å"storage† of different kinds of files and information on the computer etc (Vogt, 2014, pp. 1). Other advantages include its usability, that is, it is now used in modern businesses for e-commerce, it is used in classrooms as a tutor, it provides an immense amount of information with the help of internet, it facilitates communication without having to meet the other party face to face etc. The cons of computer technology basically stem from the fact that it is not independent on its own, it does need some human interaction and intervention. The â€Å"high cost† of purchasing the computer technology, that is, various items that come with it such as modems and internet connection, may also be seen as a con (Vogt, 2014, pp. 1). Computers may breakdown, and this will affect the smooth functioning of business enterprises or educational institutions alike. Furthermore, the growing addiction of humans, especially children to computer technology is a concerning factor. It also puts several people out of jobs, for instance, the closing of book stores, since most books are bought and even read on computer technology such as with Kindle. Vogt, C. (2014). Advantages & Disadvantages of Using Computer Technology in Decision Making. Small Business - Chron.com. Retrieved 17 September 2014, from

Compare and Contrast 1984-Brave New World Essay Example for Free

Compare and Contrast 1984-Brave New World Essay â€Å" Do you see, then, what kind of world we are creating? † (Orwell, 1950 p. 267)George Orwell, author of 1984 released in 1950, present the idea of a society that proves to be a dystopia as it is completely based on fear and rarely does one see happiness while in the other hand, Aldous Huxley’s Brave New World presents the idea of a functional utopia were feelings are destroyed and no one is unhappy because they don’t know happiness but all this could change by the hands of one outcast. These two societies ruled in different ways-one through fear and the other through psychological and physical manipulation- present successful ways to maintain order and power, although they differ greatly and outcasts have different aims and uses. In a society where fear is predominant, physical and mental capacities reach a stagnant state as the will to survive and loyalty become predominant. In a different society where men are created to the liking of their rulers and are controlled with drugs instead of fear, the meaning of a utopia can disappear but yet subjects will think everything is perfect. Finally a sense of false equality, manipulation, and fear allow total and utter control. In societies like the ones depicted in these two books, nothing is perfect and nothing is true. Members of these communities cannot know what is true because this will make them become dangerous to their leaders. The use of fear in 1984 and the idea of Big Brother facilite control as the idea of constant surveillance and Thought Police puts everything a member of this society does to the test and when they make a false move, they know they are done for. The scene where Winston talks about two plus two not being for or if Gravity is a force that works really depicts the kind of fear installed by the party. â€Å"The heresy of heresies was common sense. And what was terrifying was not only that they would kill you for thinking otherwise, but that they might be right. For, after all, how do we know that two and two make four? Or that the force of gravity works? † (Orwell, 1950 p. 80). As explained by the quote, doubting whatever the party said could end up in negative ramifications. It is incredible how people can adjust to these changes. Things that seem so simple be questioned and believed, which is even worse. The mutability of the party’s adherents is astonishing as they change whenever the part needs them to follow the most ridiculous ideas as if they were normal and all of this is achieved through fear. Winston also mentions the fact that your mind can fail you. â€Å"The most deadly danger of all was talking in your sleep. There was no way of guarding against that, so far as he could see. † (Orwell, 1950 p. 64). Even thinking erroneously about the parties flaws and going against their ideas can be lethal as sleep talking cannot be controlled and can always be heard. The third example of fear and its installment in Winston’s mind is when he receives the letter from Julia. â€Å"One, much the more likely, was that the girl was an agent of the Thought Police (†¦) the thing that was written on the paper might be a threat, a summon, an order to commit suicide, a trap of some description. (Orwell, 1950 p. 106). This displays how fear can make something normal seem completely hazardous and how reliance on others can be purged as you do not know what to expect from anyone. Even though people may be unhappy, this demonstrates to be successful as no one goes against the status quo. In contrast to 1984, Brave New World doesn’t need fear since if they want change, they create new beings to change or just bring out soma but still, control is maintained. Physical and psychological manipulation gives a sense of order even though it is non-existent, and drug use maintains a false control that seems alright to everyone inside that sphere however, when someone notices this false control, he will become a problem. In Huxley’s Brave New World, which is supposed to be a Utopia, equality is not present and this is what a utopia is supposed to be about. Within the social classes, the top ones still think of the lower ones as useless and basically inferior. Lenina demonstrates this through the following quote. â€Å"What a hideous colour khaki is,† remarked Lenina, voicing the hypnopaedic prejudices of her caste. † (Huxley, 1946, p. 42). This quote demonstrates that even messages coming from the government promote separatist ideas and at the same time they promote equality. Drug use and psychological manipulation allows this to maintain epsilons happy with how they are, also maintaining absolute control over society. Hypnopaedia as seen before, doesn’t always promote the values of a Utopia as it should. Another hypnopaedic message demonstrating this is â€Å"Every one works for everyone else. We can’t do without any one. Even Epsilons are useful. We couldn’t do without Epsilons. Every one works for everyone else. We can’t do without anyone. † (Huxley, 1946, p. 50). The use of Soma is a very important factor as it is a way of escaping the reality of a supposed utopia that in reality is everything but a utopia. â€Å"Why you don’t take soma when you have these dreadful ideas of yours. You’d forget all about them. And instead of feeling miserable, you’d be jolly. So jolly,† she repeated and smiled (†¦)† (Huxley, 1946, p. 62). It is very important to realize how this method of control still proves to be successful and allows organization for the government to preserve. Whether it’s installing fear, secret organizations, and complete surveillance or actually creating subjects, it is evident that both methods are thriving as they sustain order and undemanding management of society. Winston, who was the soul and heart of change in 1984 , ended up failing and the idea, person, or whatever Big Brother is, who he hated the most actually ended up taking over him and it is mentioned in the novel. He won the victory over himself. He loved Big Brother. † (Orwell, 1950 p. 268) The only man who was capable of causing change and denouncing the artificiality his government was based on. Fear has now proved to be a functioning method of control. In comparison to Brave New World, the outsider and only man capable of making others realize the lie they lived in ended up killing himself. â€Å"Slowly, very slowly, like two unhurried compass needles, the feet turned towards the right; north, north-east, east, south-east, south, south-south- west; then paused, and, after a few seconds, turned as unhurriedly back towards the left. South-south-west, south, south-east, east.. † (Huxley, 1946 p. 176) This also verifies the effectiveness of this method and according to this, both men failed to change the status quo. By the end of both novels, no change was made and both fear and manipulation proved to be effective ways of maintaining control. As the predominance of both fear and manipulation grow, methods of changing society and its governance method become scarce and even those who go to extremes find themselves with unfeasible situations where physical and mental capacity will be pushed to new limits but yet, not enough to revolutionize their societies. This is mainly due to most of those who have been subjected and accepted the reality in which they live in, which is what both Winston and John go through but their ways to accept it, were vastly different. Even though there are some with strong minds and others who have not been toyed with, it will never be enough to fight fear nor manipulation of the human being.

McCarthyism versus The Crucible by Arthur Miller Essay -- Compare Cont

"Reasonable doubt" was all that was necessary to accuse and sometimes convict someone of un-American activities in the late 1940's, early 1950's. This period of time was known for McCarthyism--a time of extreme anticommunism, lead by Senator Joseph McCarthy (McCarthyism). The United States pledged to contain the spread of communism globally, as well as locally, and did what it could to keep this promise. Americans began to fear that communism was leaking into the media, government, arts, schools, and other areas. This was called the "Red Scare" (Brinkley). One writer that used this era as a basis for his play, The Crucible, was Arthur Miller. He was able to capture the panic and mere insanity of many Americans in an allegorical way. The "crusade against subversion" played a significant role in the following: the actions and tactics of McCarthy, the reasons why Miller and other artists were targets of McCarthyism, and the relationship of his play The Crucible to the events of the late 1940's to the early 1950's (Brinkley). Senator Joseph McCarthy used many tactics to persuade Americans to oppose communism and indict those who supported it. Communism had tangible shape, and Americans were worried that people in the U.S. would start leaning to the far left like several other countries such as the USSR and China (Schrecker). In order to prevent this, the Congressional House Un-American Activities Committee (HUAC) was founded. The Committee's purpose was to investigate those organizations and individuals it deemed "un-American." They first went to Hollywood because the movie industry was considered "corrupted". Ten individuals, called the Hollywood Ten, were asked to testify against other Hollywood residents who were questionable com... ...C_Rise_AntiCommun.html>. "McCarthyism". 22 Nov 2006. Wikipedia The Free Encyclopedia. 23 Nov 2006. . "Miller and McCarthyism". Anglia Campus. 10 Nov 2006. . Miller, Arthur. The Crucible. Elements of Literature: Fifth Course. Eds. Kylene Beers and Lee Odell. Orlando: Holt, Rinehart and Winston, 2007. Miller, Arthur. "Why I Wrote The Crucible." Elements of Literature: Fifth Course. Eds. Kylene Beers and Lee Odell. Orlando: Holt, Rinehart and Winston, 2007. "Salem witch trials". 19 Nov 2006. Wikipedia The Free Encyclopedia. 20 Nov 2006. . Schrecker, Ellen. "Blacklists and Other Economic Sanctions". 02 Aug 2004. 20 Nov 2006. . McCarthyism versus The Crucible by Arthur Miller Essay -- Compare Cont "Reasonable doubt" was all that was necessary to accuse and sometimes convict someone of un-American activities in the late 1940's, early 1950's. This period of time was known for McCarthyism--a time of extreme anticommunism, lead by Senator Joseph McCarthy (McCarthyism). The United States pledged to contain the spread of communism globally, as well as locally, and did what it could to keep this promise. Americans began to fear that communism was leaking into the media, government, arts, schools, and other areas. This was called the "Red Scare" (Brinkley). One writer that used this era as a basis for his play, The Crucible, was Arthur Miller. He was able to capture the panic and mere insanity of many Americans in an allegorical way. The "crusade against subversion" played a significant role in the following: the actions and tactics of McCarthy, the reasons why Miller and other artists were targets of McCarthyism, and the relationship of his play The Crucible to the events of the late 1940's to the early 1950's (Brinkley). Senator Joseph McCarthy used many tactics to persuade Americans to oppose communism and indict those who supported it. Communism had tangible shape, and Americans were worried that people in the U.S. would start leaning to the far left like several other countries such as the USSR and China (Schrecker). In order to prevent this, the Congressional House Un-American Activities Committee (HUAC) was founded. The Committee's purpose was to investigate those organizations and individuals it deemed "un-American." They first went to Hollywood because the movie industry was considered "corrupted". Ten individuals, called the Hollywood Ten, were asked to testify against other Hollywood residents who were questionable com... ...C_Rise_AntiCommun.html>. "McCarthyism". 22 Nov 2006. Wikipedia The Free Encyclopedia. 23 Nov 2006. . "Miller and McCarthyism". Anglia Campus. 10 Nov 2006. . Miller, Arthur. The Crucible. Elements of Literature: Fifth Course. Eds. Kylene Beers and Lee Odell. Orlando: Holt, Rinehart and Winston, 2007. Miller, Arthur. "Why I Wrote The Crucible." Elements of Literature: Fifth Course. Eds. Kylene Beers and Lee Odell. Orlando: Holt, Rinehart and Winston, 2007. "Salem witch trials". 19 Nov 2006. Wikipedia The Free Encyclopedia. 20 Nov 2006. . Schrecker, Ellen. "Blacklists and Other Economic Sanctions". 02 Aug 2004. 20 Nov 2006. .

Planning a catch-up party Essay

I have not seen my friends for a long time. Only the way we can find out what we are doing is phone call, face book message etc. Last night when we were on chat on face book we decide to have a small catch up party. All though we plan for it , we were not sure whether all our friend will be available for the party. Then we decided to send message to our friend about the party. We send message for more than 20 of our friends but only 10 can make it. The main challenging thing was venue. Where we can have a party. We plan to make it at public park then we have to cancel it because of weather and public access. Finally we decided to make it at my place because we have a big backyard. Before that I said that I have to conform to my house owner and other roommate and make sure that my neighbour are not disturb as there will be lots of sound. Then we start to calculate the budget and ask each other how much each can invest. In the beginning we decided to buy all the things that are required for the party then we find that there will be difficulties for just two of us to arrange a party which will cost a lot for us. Then we start to calculate the budget and ask each other how much each can invest. We also decided that me and my friend will buy the all the glossaries and share the bill. It’s little bit difficult. At the end we come to conclusion that everyone will invest equal amount. So finally it will be $60 per head. So our budget will be $900.Everyone agree to transfer $60 into my account by this week. Second week * give ring and ask for permission with roommate and owner * send text to all the friends about the party * send text of bank account to every one

Boston Beer Company SWOT Analysis

The Boston Beer Company is currently the largest craft beer company in the United States, however, the craft beer industry is growing in an otherwise shrinking market increasing the amount of serious competition that The Boston Beer Company is facing. In order to stay on top of the industry, The Boston Beer Company needs to find new, innovative ways of being the most appealing craft beer available to the average consumer.While The Boston Beer Company offers many different varieties of seasonal beer, they should begin to shift their focus to year-round specialty beers, such as a line of regional flavors based on their consumer’s regional taste preferences. Different regions across the United States have different taste preferences. American’s taste preferences are learned and tend to be centered on the type of food and flavors they consumed when they were growing up.Depending on the region that one grew up in, what culture influenced the local cuisine, and what spices we re readily available to cook with, consumers will tend to have varying tastes and flavor combinations. Consumers in the New Orleans area might prefer a beer with more of a Cajun-spice undertone while consumers in the Southwest United States might prefer a beer with more of a jalapeno or habanero spice undertone. Companies ranging from manufactures of potato chips to BBQ sauce market specific flavors to particular regions across the United States.If the flavor does especially well, then it is slowly released in other regions across the country. There are many different craft beer companies that provide regional flavors across the United States. These craft brewers tend to be much smaller in size than the Boston Beer Company therefore limiting the scope of their reach. The Boston Beer Company already has developed a presence across the United States, allowing the brewer to reach many more customers than their competitors. However, the Boston Beer Company has a variety of flavors that are available in all markets.By segmenting the market into different regions and focusing on regional preferences, they will be better equipped to compete with the smaller, regional competitors. By focusing on popular regional flavors, the Boston Beer Company will be able to increase their market share across the United States and compete with the smaller, local craft beer brewers on a more personalized level. Currently Sam Adams has a 19% share of the overall craft beer market but only a 1% share of the overall beer market.By increasing the overall market share, hopefully the Boston Beer Company will be able to increase their stake in the craft beer company by 6%, bringing their overall share to 25% and increase their presence in the overall beer market by 4%, bringing their share to 5%. As their market shares increase it is reasonable to presume that revenues will also rise. Over the last couple of years Boston Beer Company averaged an increase in revenues of 12% per year. If mark et share increases, then sales should hopefully increase by 8% bringing their annual revenue increase to 20% from the previous year.The first step to achieving these goals is to conduct a market study in each designated region (Far West, South East, Rocky Mountains, Plains, Great Lakes, South East, Mid-East and New England) focusing on the target demographic, 21-30 year olds with a disposable income, to determine which large cities would be more likely to support a nano-brewery, a very small brewery that brews several hundred 10 gallon batches of beer for sampling purposes, almost like a test kitchen, and be a viable test market. An outside, nationwide consultant firm should be hired to begin the regional studies.Market studies should focus on current local craft beers, number of local bars, and current market for new craft beers. Studies should begin at the beginning of the fiscal year and should be completed no later than the end of the second quarter. Each regional study should n ot exceed $75,000. Representatives from the outside consulting firm will report their finding to a carefully determined committee consisting of representatives from the following departments: Research and Development, Sales, Distribution, Real Estate, Finance, and Operations. The committee will then determine the cities with the most potential to move forward with.Representatives from the Real Estate Department will search the area for existing small, already existing brewery locations available to lease or rent. If no pre-existing locations are available, then competitors with the potential to buy out will be identified. Ideally, leases will be signed for a 7 year term, with the option to extend the lease after 5 years. All locations should be determined by the end of the third quarter. As soon as the areas are identified, members of the Human Resource Department will begin searching for Brew Master to run and operate each of the new nano-brewery locations.These Brew Masters can be identified from current brewery locations or from competitors local to the new locations. Training on the methods and policies of the Boston Beer Company should be immediately upon identification. Boston Beer Company should then conduct regional market studies to determine potential flavors for each specific region based off existing local craft breweries and popular regional flavor combinations. Each smaller market study should be conducted by local consulting firms who already have an understanding of the demographics and culture of the region they are studying.These studies should be completed by the end of the fourth quarter and should not exceed $25,000 each. The representatives of each consulting firms will meet with the existing committee to discuss their findings. Research and Development will look at the feasibility of each potential flavor combination and begin working with the Master Brewers for each nano-brewery location to begin production. After locations are determin ed and nano-breweries are functioning Boston Beer Company should conduct a test with a sample population from our target demographic to determine which beers should be put into production.After Master Brewers have several test batches of beer completed a sample population of volunteers will test the beers and provide feedback to the Master Brewers. The surveys and taste tests will be conducted by contracted local market research companies. Potential candidates for the survey and taste tests could be found on local university campuses and military bases, as the members of these groups tend to fall into the desired age demographic and are likely to consume alcoholic beverages in a social setting.Each study should have at least 200 participants, covering a wide variety of taste preferences and demographic back grounds. Instead of monetary compensation, participants will be paid with free beer samples and a case of any currently existing Sam Adams beer product, thereby cutting down on e xpenses. The market research company will provide transportation for study participants in order to insure no member of the research party will drive after consumption of alcohol. Each market study should be no more than $5,000 and be completed over the course of a period (one month).Master Brewers and 5 selected members of the research and development team will then take the compiled feedback and analyze the data provided. The group will be looking for any common trends, such as beers that score high on taste and appeal to decide which beer flavors to pursue and what adjustments, if any, need to be made to less desirable flavors. Lastly, Boston Beer Company should work with local bars and pubs and arrange mutual beneficial agreements where they are able to place newly created flavors on tap for three to six months to determine the beer’s popularity in the regional market.If the beer flavor remains popular for a year, then it will be sent to the brewery in Georgia and be put into increased production and sold to grocery stores and other outlets in bottled form. Local sales of the flavors available in bottled form will be closely monitored in order to determine overall approval. If the sales continue to grow for an extended period of time, roughly one year, than studies will be conducted in other regions to determine if a national release would be profitable.Each region should have their own regional sales team to carefully monitor the local markets in order to find key local bars and regional festivals in which the Boston Beer Company will be able to show case their new flavors. Another critical issue faced by Boston Beer Company is maintaining the freshness of the beer as is passes through the distribution system from the breweries to the direct consumers. To maintain the beers freshness, Boston Beer should construct or acquire more company owned breweries throughout the U. S. to align themselves in better geographical positions in order to reduce stoc kpiling of inventory for wholesalers and distributors.They should do so through the use of efficient information systems that provide accurate forecasts and real-time data. Boston Beer should work with the distributors on developing and integrating such systems. By constructing and acquiring more company owned breweries, Boston Beer can maintain its superior product quality and always give the customer the freshest beer in their selection choice in any environment.The initial costs of expanding will be offset by repeat customers who desire quality beer, which will lead to increased revenues and a greater market share in the industry. Without the additional breweries, Boston Beer Company will continue to store inventory for long periods of time in order to keep up with the demand for the product, but with the new breweries, Boston Beer Company will be able to implement more of a Just in Time approach to inventory management.Also, with the new breweries in better geographical position s Boston Beer will be able to provide its  wholesalers and distributors inventory much quicker than before, thus reducing the size of each order. As opposed to ordering enough inventory to get them through to the next shipment, wholesalers and distributors will order less inventory, but at a more constant rate. Since the orders will be more constant, but much smaller, Accounts Receivable for Boston Beer Company will decrease. To achieve these goals, first, a real estate campaign will go into effect in the first quarter of 2014 to identify real estate properties in Texas.Representatives from the Real Estate Department will search the Texas area for existing already existing brewery locations available to lease or rent. If no such establishment is available, then the representatives will begin searching for possible build locations. Boston will implement the Texas project only if the cost for full implementation is less than $45 million. The company would like to see their new compa ny owned brewery in operation by the fourth quarter of 2014. The campaign will also evaluate breweries in Georgia in the same fashion.The breweries in Georgia will, hopefully, be leased for 5-7 years with the option of renewing the contract after 5 years to maintain their presence in the supply chain network if their efforts prove successful. They will take their findings to the board and display why they chose those potential properties and breweries. The board will consider the value of each property and brewery to determine what implications the proposed projects in those areas will have on their supply chain network. The board has the final say in whether those projects will be taken.The Finance Department will undergo analysis of the capital structure of the Texas brewery and determine the level of debt taken as long as the level of equity is within the board’s set limit of 55%-65%. Final authorization will, however, remain with the board. Once the breweries have been ei ther built or leased, production of beer will begin. This action step will be fully integrated with the action step from the previous critical issue. The new Texas brewery will begin production of Boston Beer Company’s core products, including Sam Adams Boston Lager and Rebel IPA, as well as seasonal beers, including Winter Lager and Summer Ale.Georgia, on the other hand, will focus purely on the specialty beers and the regional beers mentioned previously. Once a new beer from one of the regions has been formulated by the Master Brewers, has passed the taste test by the sample population of volunteers, and then has remained popular for over a year in the local bars and pubs, it is to begin production in bottled form in a different region. The Master Brewer from whichever region the new beer has been produced will be brought to the Georgia brewery to teach the Master Brewer and staff the recipe and how to make the beer.Georgia will then put into production the new beer and for distribution to other regions. In an effort to coincide with the Freshest Beer Program, once the breweries are operating, Boston Beer will assign its logistics department use linear regression and exponential smoothing forecasts to determine the amount of inventory needed to be shipped to wholesalers on a one to two week basis. The logistics department will then meet with the sales and operations departments and report the results of these tests. The operations department will take these results and begin a plan of action to distribute the beer.Boston Beer’s sales department will then begin to work with their wholesaler’s sales departments to help aid in the overall forecasting of the supply chain in order to make more efficient forecasts and production planning schedules. The reduction of inventory by wholesalers will significantly reduce the Accounts Receivables while simultaneously reducing the Allowance for Doubtful Accounts and Stale Beer Reserve on the books of Boston Beer and allow them to enter into more reliable collection terms on their sales.This will also allow them to carry more cash on hand which they should use for marketing their regional flavors to the Far West, South East, Rocky Mountains, Plains, Great Lakes, South East, Mid-East and New England regions to help stimulate sales for the Georgia brewery as well as market their traditional flagship brands to the Midwest to boost sales for the Texas brewery.In the next step, engineers from the MIS Department will be allocated $150,000 to install operating systems before distribution begins that will be used for the Texas brewery and create e-business tools that allow them to track order and delivery time, manage weather conditions, and respond to quickly changing customer demands. By implementing an effective internal communications system, a team from the Distribution Department will use the data to coordinate its shipping vehicles to their customers and intervene if things drift off course.Management will implement a DMAIC model of Six Sigma to continuously improve the distribution processes and reduce variability in the performance of their distribution system. Boston Beer Company should then hire an outside national consulting firm to search for potential brokers or agents who will distribute and stock its beer for the Georgia and Texas breweries. Currently Boston Beer Company has only one channel of distribution for its products. Since each and every state is different with its laws pertaining to handling alcohol, more distribution channels will need to be implemented.Since most states have laws in place preventing beer manufacturers from selling and distributing beer straight to retailers and consumers Boston Beer Company must use the brokers or agents that the consulting firm will search for. The consulting firm will report its findings with the following departments: Finance, Accounting, Sales, and Operations. The committee will then determine which, if any, of the brokers or agents found to begin operations with. Each study, one in Georgia and one Texas, should not exceed $50,000.Also, with the consolidation of the beer industry, big companies like InBev, SABMiller, and Molson Coors, there is some potential that exists for them to increase their influence with distributors making it difficult to for Boston Beer to maintain favorable contractual agreements with these distributors who carry less Boston Beer products than the bigger company products. To mitigate this risk, Boston Beer will allow $3,000,000 to be invested in order to acquire smaller distributors around their Texas and Georgia brewery.All acquisitions should be completed by the fourth quarter of 2014 to ensure distribution needs will be met for the new facilities. The last step in the process to ensure the freshness of Boston Beer Company’s beer is for the purchasing department for the Texas brewery will contract their malt ingredients with their current vend or in the U. S. They will conduct multi-term deals with their hops ingredients from English vendors of which they already are in connection. They will, however, hedge their foreign currency commitments to minimize the risk of potential depreciation of the Pounds Sterling.The apples will be contracted from various vendors on multiyear deals throughout the European market and yeast will continue to be purchased from current vendors. The productions facility will be allotted $150,000 to construct a cold storage facility that can hold a six months’ supply of hops and to maintain storage facilities for yeast, malt, and apples in order to safeguard against catastrophic events that could occur at other facilities within the company. The Georgia and Texas breweries will follow the same approach as the Boston brewery.

What is Competition Free Content (According to CoSchedule)

What is Competition Free Content (According to ) Content marketing is competitive, crowded, and cluttered. Everyone is clawing for the same people’s attention, but there’s only so much to go around. In the end, the people who find their competition-free content niche will win out. So, what is it? Check out the video, where I explain. Competition-free content is about boiling the principle of differentiation into your content marketing strategy. The principle springboards from a business concept I learned from a book called, Blue Ocean Strategy. In the book, authors W. Chan Kim and Renà ©e Mauborgne describe the two different oceans in business: a red ocean and a blue ocean. The red ocean is bloody with competition. In these waters, you’re competing with many companies for the same customers via the same methods. Everyone’s begging for attention in existing markets. Growth becomes slow, if not outright stagnant. This is a brutal scenario for marketers, and one most of us work in today. It’s a sea of high competition, low differentiation. Contrast that picture of the red ocean with a blue ocean. These are clear, competition-free waters. It’s a place where unique approaches stand out because no one else can compete. In fact, finding the blue ocean renders competition irrelevant. The extreme upside is that you can capture new demand by doing your best work because you swim in your own waters. Regular content marketing is just like swimming in the red ocean. It’s filled with noise, thrashing, and fierce competition. Everyone’s begging for the same audience’s attention- and they’re doing the same things to get it. They’re simply trying to swim faster than the rest. This is what gives us a market bloody with competition and yielding stagnant growth. You will find your blue ocean through â€Å"competition-free content.† It’s the first step in the 10x Marketing Formula because, without it, even the best content faces diminishing returns. Competition-free content is content that adds tremendous value to your customers and audience that only you can produce. It’s content that stands out through topic, structure, or media type. And it renders competition irrelevant because this is uncontested space. A Blue Ocean In Higher Education This is where you create stuff that stands out while being impactful and meaningful. Here’s an excerpt from my upcoming book  that describes what it looks like in the wild: When the American Civil War ended on May 9, 1865, the country entered the era of Reconstruction. Much of the U. S. was in shambles; including the economy. However, a major shift was taking place: movement from a primarily agricultural economy to an industrialized one. Peirce College capitalized on this shift. The college was founded in Philadelphia, Pennsylvania to help returning soldiers transition into the emerging industrial economy. They needed education and training that was both practical and affordable. And that’s what Peirce delivered, enrolling 550 students  in its first year. Over the coming decades, however, Peirce shifted its focus from veterans to the traditional 18-year-old student. By the late 1980s, Peirce College was treading water in a sea of similar schools. They were simply another college offering the same things to the same people as everyone else. Then came Arthur J. Lendo in 1991, Peirce’s new president. Lendo led the school back to its focus on a group of potential students with few alternatives. Rather than claw for the attention of traditional students, the college pivoted to a focus on adult learners, military personnel, and prospective foreign students. To reach this audience, they began offering bachelor degree programs in three venues: on campus, on-site in different cities, and online. No longer was their non-traditional audience limited to associate’s degrees from community colleges. Now they had the chance of earning a four-year degree. In the first year, they beat online enrollment forecasts by 300 percent. And over time, overall enrollment nearly tripled. Notably, the average age of a Peirce student rose from about 21 to mid-30s. How To Find Your  Competition-Free Content Niche In Three Steps Peirce College’s story is an excellent illustration for how marketers can position themselves today. So, how can you find your competition-free content niche? To find your competition-free content niche, start with this three-part framework: look, research, and strategize. It’s the simple trifecta anyone can do, regardless of budget or time constraints. Look At The Competition The first step is to observe your competitors by surveying the landscape and dissecting what kind of content they’re creating. Are they running ads like crazy on TV, radio, billboards, and other traditional channels? Are they working digital angles like Facebook ads, giveaway contests, video, or email marketing? Do they have engaged audiences on blogs or social channels like Pinterest, Instagram, or Twitter? This step is about taking a critical look at the market and diagnosing strategies and tactics like a scientist. You should ask: what content resonates most, and least, with your ideal customers? This is where you can start to find the cracks and avenues into creating competition-free content. Research Their Content After tracking your competitive landscape, it’s time to head to Google for some simple research beyond channels and into content. You’ll search for terms related to your products and look at the top ten search results. You’re looking for two main things: What is consistent about their content? What most prominently stands out? Answer questions like: How long is my competitor’s content? How many images doe they use? Do they use strong calls-to-action? What are the quality of their customer testimonials? Are there product sales attracting lots of attention nationally, regionally, and locally? By asking questions like these, you can analyze the content landscape. In fact, you can even create a spreadsheet to keep track of these data points for a high-level view of what everyone else is creating. Even this level of simple research will make finding your competition-free content niche far easier than simple guesswork. Strategize Your Competition-Free Content Now that you have researched the content and methods your competition is using, you can create her competition-free content strategy. (AKA: The fun part.) However, competition-free content isn’t simply creating content that’s different- it’s about creating content that’s different and that your team can execute well. The path to finding that niche is asking and answering these questions. What’s in it for our customers? This question, about the others, should be your primary guide. Ultimately, the tactics you use won’t matter to your customers. They don’t care if they find valuable content from you or from somewhere else. They care about the message and how it directly benefits them.This is often called a â€Å"What’s in it for me?† (WIIFM) statement.  You need a compelling answer to this question that you can communicate clearly.Additionally, notice I said â€Å"customers† and not simply â€Å"audience.† It’s vital to keep your paying and most profitable customers in mind. Your competition-free content niche is not simply meant to build a following. Its sole purpose is to drive growth and yield positive financial results. To attract more of your brand’s ideal customers, you must focus on creating and communicating value specifically tailored to them. What is our team really good at? Understanding what your team can do better than anyone else is important at this stage. You’re looking for something that’s both different and that you can execute well. What are our competitors doing that’s similar? Next, what patterns is the industry falling into that are like your team’s strengths? These are opportunities to disrupt them and stand out. They’re also guardrails to avoid red-ocean competition. Are there people in your customer base or audience your content underserves? Next, there may be customer and audience segments key to growth you aren’t serving well. You’re dissecting two segments: who is already a customer, and who is following your brand online. If there are critical customers or prospects your content is neglecting, this is a huge opportunity to course correct. What has your team created already that you’re proud of? Finally, are there things you’re proud of because they’ve worked well and you can uniquely create at an elite level? These are things you know your team can consistently execute well. These stages are the quickest path to finding your competition-free content niche. Their power is the singular clarity they bring to both your strengths and the competition you face. Get Started On Your 10x Marketing Formula Journey If you want to achieve 10x growth, but you don’t want to wait until my book comes out in early 2018, you can get started right now. For free. Get in on the early access list  for exclusive content like thought-leader interviews more pre-publication insight into the formula. access to our private 10x marketing LinkedIn group. and the first chapter of the book sent straight to you. See you on the other side!

About the Roman Historian Livy

About the Roman Historian Livy Name: Titus Livius or Livy, in EnglishDates: 59 B.C. - A.D. 17Birthplace: Patavium (Padua), Cisalpine GaulFamily: Unknown, had at least one child, a sonOccupation: Historian The Roman annalistic [year-by-year] historian Titus Livius (Livy), from Patavium (Padua, as its called in English), the area of Italy in which Shakespeares Taming of the Shrew took place, lived about 76 years, from c. 59 B.C. to c. A.D. 17. That hardly seems long enough to have finished his magnum opus, Ab Urbe Condita From the Founding of the City, a feat that has been compared with publishing one 300-page book each year for 40 years. Most of Livys 142 books on the 770-year history of Rome have been lost, but 35 survive: i-x, xxi-xlv. Division of Ab Urbe Condita Contents of Ab Urbe Condita Libri I-XLV I-V: Origins to Gallic sack of RomeVI-XV: To beginning of Punic WarsXVI-XX: First Punic WarXXI-XXX: Second Punic WarXXXI-XLV: Macedonian and Syrian Wars After dispensing with 365 years of Roman history in only five books (averaging ~73 years/book), Livy covers the rest of the history at the rate of about five years per book. Livys Morality Although were missing the contemporary portion of his history, there seems little reason to believe that Livys Ab Urbe Condita was written as an official Augustan history, aside from the fact that he was a friend of Augustus, and that morality was important to both men. Although Livys status as the official Augustan historian is debated, Paul J. Burton (following T.J. Luce, The Dating of Livys First Decade, TAPA96 (1965)) dates the start of Livys historical writing to 33 B.C. before the Battle of Actium and the year (27 B.C.) Octavian conventionally qualifies as emperor.Livys role in the history of literature and the theater for which see Heroes and Heroines of Fiction, by William Shepard Walsh and the visual arts, especially Botticelli, comes at least in part from Livys moral stories of The Abduction of Virginia and The Rape of Lucretia. In his preface, Livy directs the reader to read his history as a storehouse of examples for imitation and avoidance: What chiefly makes the study of history beneficial and fruitful is this, that you behold the lessons of every kind of experience as upon a famous monument; from these you may choose for your own state what to imitate, and mark for avoidance what is shameful.... Livy directs his readers to examine the morals and policies of others so that they can see how important it is to maintain standards of morality: Here are the questions to which I should like every reader to give his close attention: what life and morals were like; through what men and what policies, in peace and in war, empire was established and enlarged. Then let him note how, with the gradual relaxation of discipline, morals first subsided, as it were, then sank lower and lower, and finally began the downward plunge which has brought us to our present time, when we can endure neither our vices nor their cure. From this moral perspective, Livy depicts all non-Roman races as embodying character flaws that correspond with central Roman virtues: the Gauls are factious and headstrong, and lack staying power; while the Greeks are better at talking than fighting, and immoderate in their emotional reactions [Usher, p. 176.] Numidians are also immoderate emotionally since they are too lustful: above all barbarians the Numidians are steeped in passionsunt ante omnes barbaros Numidae effusi in venerem. [Haley] Historical Evaluation of Livy With history as his vehicle, Livy displays his rhetorical flair and literary style. He engages the attention of the listening audience through speeches or emotive description. Occasionally Livy sacrifices chronology to variety. He rarely explores contradictory versions of an event but selects with an eye to championing Romes national virtues. Livy acknowledged a lack of contemporary written records from which to verify facts from Romes beginnings. Sometimes he mistranslated Greek literary sources. Without a background in practical military affairs or politics, his reliability in these areas is limited. However, Livy supplies myriad mundane details that are unavailable elsewhere, and, therefore, he is the most important source for Roman general history for the period to the end of the Republic. Sources Include: Stephen Usher, The Historians of Greece and Rome The Last Republican Historian: A New Date for the Composition of Livys First PentadPaul J. BurtonHistoria: Zeitschrift fà ¼r Alte Geschichte, Bd. 49, H. 4 (4th Qtr., 2000), pp. 429-446. ï » ¿Livy, Passion, and Cultural StereotypesS. P. HaleyHistoria: Zeitschrift fà ¼r Alte Geschichte, Bd. 39, H. 3 (1990), pp. 375-381

Select one of the childhood disorders (Anxiety disorder) studied in Essay

Select one of the childhood disorders (Anxiety disorder) studied in the secont half of this module and critically examine the implications for development - Essay Example Anxiety gives a sense of worry, panic, fear and distress to an individual if faced by it. But on the other hand anxiety is a sense of feeling faced by everyone at one time in his lifetime and so it is very important to distinguish between the normal levels of anxiety and the pathological levels of anxiety (Maddocks et al 1994). This can be distinguished clearly if one analyzes the levels of distress faced by children in their life and the effect of this distress on the normal behaviours of the child. Anxiety disorders can be of many types which need to be diagnosed properly to know as to which type of disorder the child is facing with. Generalized Anxiety Disorder shows the symptoms of worry and uneasiness which occurs for a transient period only. The child usually faces the problems of muscle fatigue, lack of concentration, restlessness and tetchiness. Maternal Anxiety Disorder is caused because of stressful conditions faced by the mother while she is pregnant. These children show increased signs of anxiety at the age of 5 years and 6 months (Martin et al., 1999). This usually happens because of gene transmission from the stressed mother to the developing embryo. Moreover if the mother is stressed she would not be able to take proper care of the child and this would lead to anxiety disorder in the child. Another type of Separation Anxiety Disorder occurs when a child is separated from an individual who is very close to him. This is the most common type of anxiety disorder which is seen in 50% of all anxiety treatments (Bell-Dolan 1995). This can be clearly witnessed in real life situations when a mother is first going to drop his soon to attend kindergarten but he is not willing to go. Phobias may also show a sign of anxiety disorder. It usually occurs in children who are faced with intense fear when they are faced with a certain situation or object. The fear